06 Sep

Accident or marketing strategy?

Google’s Chrome browser needs more polish – BizTech – Technology – theage.com.au
“The browser was released this week after Google accidentally sent a comic book explaining Chrome’s features to a blogger a day early.”

Really? accidentally? Some online marketing strategist would see “leaking” a release to a blogger as the most effective way to ensure that the rest of the blogosphere would jump on board. Instantly reaching a hard core of “amplifiers” who like nothing more than a scoop. I’m a little surprised that this journalist didn’t consider this scenario to be honest.
By the way, how smart is it to use a comic to explain utterly boring and dry stuff like Multi Process Architecture? How is that for an alternative to a press release and a brochure?chrome.JPG