Google beats Microsoft, Coke in the brand stakes | CNet
For some, brand is still something esoteric, but there is nothing esoteric about US$66 Billion. That is more than half of its market value of $110 Billion…
I won’t bore you with the way they calculated the $66 Billion, but there are a couple of quotes that bring it home nicely:
- “Google is an absolutely phenomenal brand in the sense that it is very clear what it stands for and it has perceived leadership and innovation,” Peter Walshe, global brands director at Millward Brown Optimor, told Silicon.com.
- David Winer notes: “Now, if you stopped a man or woman in the street and asked what Google means, what would they say? I don’t know, but I suspect they would say “The Internet.”
Simple, but powerful.