David Koopmans

Business growth & marketing

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Monthly Archives: December 2006

13 Dec

Imagine; a world without billboard advertising

From the International Herald Tribune:Sao Paulo - Source: International Herald Tribune

“SÃO PAULO: Imagine a modern metropolis with no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom.”

Is this the beginning of the end of “interruption marketing”? Will it work? Will it negatively impact their economy?

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09 Dec

Archives

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02 Dec

How video can work in B2B marketing – HP

Is there any medium more engaging than video?
Eric Kintz from HP writes about how they are using video in their online B2B marketing program with great success: Read More →

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