Our Australian Prime Minister thinks that tackling global warming head-on will cost too much. Bad for the economy. Too much money and a massive effort. He’s not sure it is really needed.
It would mean fundamental change. It would mean we would have to innovate. It would require collaboration between the Federal Government and the State Governments, business, the community in general. He believes it would hurt the economy too much. He is probably worried people will vote him out at the next election. So he does a little window dressing.
Plenty of business leaders feel the same way about marketing. It costs money. Not sure if they really need it. The team are too busy already. Getting sales, development, customer service and finance involved in marketing is too hard. It means trying things that have not been done before.
But if the world around you is changing so radically, what is the greater risk, change or no change?